Spot Runner Takes Shot At Web-Enabled TV Ad Buying Nov 19, 2009
To date from investors including: Battery Ventures, Index Ventures, Capital Research and Management, CBS, The Interpublic Group, Legg Mason Capital Management, Allen & Company, Tudor Investment, WPP Group, Groupe Arnault/LVMH, Grupo Televisa and U.K. media company Daily Mail and General Trust (DMGT). In a separate development, advertising agency WPP -- which invested $10 million in Spot Runner in 2006 -- earlier this year sued the company alleging that Spot Runner's founders "perpetuated a... (Multichannel News)
Ad bigs: Worst is over Oct 31, 2009
The head of WPP Group, the world's largest marketing company, weighed in yesterday with third-quarter results that were "less worse." ... The head of WPP Group, the world's largest marketing company, weighed in yesterday with third-quarter results that were "less worse.". (New York Post -- Business)
David Lynch probably never had a warped enough imagination to think any country would name its financial regulatory framework after one of his TV shows. Oct 16, 2009
" It sounds like the plot for the next Lynch offering. Perhaps agent D'Aloisio could co-star in a third series of the TV show, which starred a female corpse wrapped in plastic, a giant, a bewildered FBI agent, a dwarf and a demonic spirit. We await a European remake of the Australian version of Twin Peaks. But please be warned that Lynch is known for his complicated plots, general weirdness and very few happy endings. RISE AND FALLIt is good to see the senior executives and directors of... (Sydney Morning Herald -- Business)
D.C. lobbying firms merge Oct 6, 2009
The D.C. lobbying firms, owned by WPP Group, will operate together as a subsidiary of public relations giant. BKSH founder Charlie Black will become chairman of the new firm. (Washington Business Journal, DC)
Enfatico lays off top creatives Oct 6, 2009
The startup agency created out of a partnership between Dell and WPP Group became a unit under WPP s Young & Rubicam Inc. earlier this year, after Dell cut its marketing spending, and new client work failed to materialize. It s unclear how many staffers were cut in total. (Austin Business Journal, TX)
Olympics urged to learn from YouTube, Pop Idol Oct 6, 2009
Sorrell, chief executive of London-based agency WPP Group, the world's largest advertising company by revenue, said sports federations had to learn from how the entertainment industry engaged with viewers. He urged sports to let passionate fans buy access to archive footage, and held up Major League Baseball as an example of how to make money online. (MSNBC -- Sports)
Sorrell comes up short Sep 30, 2009
Sorrell's WPP Group has vowed to pursue its claim that Spot Runner is a pump-and-dump scheme even though a federal judge tossed out the ad giant's complaint ... Sorrell's WPP Group has vowed to pursue its claim that Spot Runner is a pump-and-dump scheme even though a federal judge tossed out the ad giant's complaint. (New York Post -- Business)
Jason Oberfest, Senior Business Development Executive and General Manager of Open Platform for MySpace, Joins ngmoco to Helm Social Applications Sep 17, 2009
Blast Radius was acquired by the WPP Group in 2007. I have long had a passion for games and could not be more thrilled to join such a talented and accomplished team as ngmoco, Oberfest said. (Yahoo! Wire -- Entertainment News)
Time for risk-taking? Sep 16, 2009
Adds Sir Martin Sorrell, group chief executive officer of WPP Group, the advertising and marketing giant: "The instinctive reaction in a recessionary environment is to cut costs. You can't cut your costs to growth and recovery.". Regaining and building an economic foothold means regaining the confidence of the consumer, which is no small task. (CNN -- International)
Thorpe moves to scuttle doping claims Aug 27, 2009
August 24, 2009 07:38pm AEST. IAN Thorpe has provided the country's drug testing agency with medical evidence in an attempt to clear his name of doping. (Yahoo News -- Swimming)
1) The Australian: Ricky Ponting on why 'despite the pain, there is promise' for the Aussies Aug 27, 2009
Ruth Bender WPP Group, the world's largest marketing company by revenue, reported a 48 per cent fall in first-half net profit. Andrew Trounson Monash University has agreed a 16. (Guardian Unlimited -- Sport)
BUSINESS BRIEFS Aug 27, 2009
WPP Group, the world's largest marketing company by revenue, cautioned that as senti ment in the world econ omy improves it isn't yet translating into rising or ders for expensive adver tising campaigns, echoing recent comments from industry figures that sug gest a return to growth remains some way off. First-half net income dropped 48 percent on "severe" effects of the re cession, WPP said. (New York Post -- Business)
Grey Group KL on fast-track expansion Jul 25, 2009
Grey Group KL is a wholly-owned subsidiary of the US-based Grey Group, which in turn is a wholly-owned subsidiary of Nasdaq-listed WPP Group plc. Grey Group registered a total revenue of US$1. (The Star Online, Malaysia -- Business)
TRA Takes Set-Top Data to the Store Jun 20, 2009
TRA, which has 25 employees, has raised $20 million to date from investors including Arbitron, The WPP Group and Kodiak Venture Partners. Lieberman claimed the company has spent 35,000 person-hours building out its system. (Multichannel News)
Bates 141 creating change on two levels May 2, 2009
Bates 141, its holding company, is a subsidiary of Nasdaq-listed WPP Group plc. On its revenue performance, Wong says the company grew last year but he declines to disclose the figure. (The Star Online, Malaysia -- Business)
Zig zags with X May 1, 2009
Days after Christmas, Martin Sorrell, chief executive of the mammoth WPP Group, addressed the annual London luncheon of the International Advertising Association. Sir Martin reigns over a conglomerate that spans 107 countries, 2,400 offices, 135,000 employees and such trademark agencies as Ogilvy & Mather and JWT.. (Globe and Mail -- Business)
Should Clinton's Campaign Pay Mark Penn? Apr 17, 2009
The money is owed not to Penn personally but to his company, which is a subsidiary of the worldwide public relations and advertising firm WPP Group, based in London. The bills the Clinton campaign ran up included $5 million for the polling that apparently failed to pick up on the public mood. (Time.com)
Ad Firm JWT Exits Chicago, Axes 50 Apr 4, 2009
JWT, part of ad giant WPP Group, isn't alone in retrenching. Other storied firms, including Omnicom's BBDO and WPP's Ogilvy & Mather, have also handed out pink slips. (New York Post -- Business)
Post Grape-Nuts Launches Integrated Effort Directed at Men Mar 27, 2009
Ogilvy North America () is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc (Nasdaq: - ). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. (Yahoo! Wire -- Entertainment News)
Dell hopes PCs can't be too rich or too thin Mar 19, 2009
So once the design was hashed out, Tatelman and his team worked with Enfatico, an agency built just for Dell by global advertising conglomerate WPP Group PLC, to figure out how to sell it. Dell declined to say how much the company spent on the Adamo campaign, but Tatelman said it "ranks among the bigger product launch campaigns that we do.". (USA Today -- Tech)
Dell unveils world's thinnest laptop Mar 19, 2009
So once the design was hashed out, Mr. Tatelman and his team worked with Enfatico, an agency built just for Dell by global advertising conglomerate WPP Group PLC, to figure out how to sell it. Dell declined to say how much the company spent on the Adamo campaign, but Tatelman said it ranks among the bigger product launch campaigns that we do. (Globe and Mail)
DELL DITCHING DRAB Mar 13, 2009
With WPP Group, Dell created Enfatico to handle all its marketing, advertising and p.r. The new agency spent much of last year hiring and creating a global firm from scratch, without much in the way of work to show for it. In January, Dell gave audiences a glimpse of the super-thin laptop at the International Consumer Electronics Show. (New York Post -- Business)
Canadians gloomy about current economic conditions: survey Mar 12, 2009
The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit www. (Canada Newswire)
Advertising firm WPP says 2008 profit down 5.8 pct Mar 6, 2009
Britain's WPP Group PLC, the world's second-largest advertising company, reported Friday that profits fell 5. 8 percent in 2008 as a weak second half wiped out strong gains earlier in the year. (International Herald Tribune)
OGILVY'S ADVERSE ADVERTS Mar 4, 2009
Ogilvy, which is part of the WPP Group, hopes to lure marketers with survival strategies for doing more with less, such as leveraging public relations, funneling more dollars into digital marketing and focusing on loyal customers. In November, Ogilvy rolled out a new Web site, called "Marketing in a Recession," in an attempt to keep clients from cutting back. (New York Post -- Business)
Dell ad agency cutting work force Feb 26, 2009
The Enfatico, which employs about 1,000 people worldwide, is a startup agency formed out of a partnership between Dell and communications giant WPP Group last year. It had the task of absorbing the marketing duties of more than 850 shops that previously worked for Dell. (Nashville Business Journal, TN)
In recession, Nike is likely to cut marketing Feb 13, 2009
Nike spent an estimated $255 million to $260 million on sponsorships last year, up from $240 million to $245 million in 2007, according to IEG, a research firm owned by WPP Group, the advertising conglomerate. Nike spent $143. (International Herald Tribune -- Technology)
Being a good partner matters to Ogilvy & Mather Feb 8, 2009
Its parent company Ogilvy r Worldwide is a subsidiary of Nasdaq-listed WPP Group plc. Most Viewed. (The Star Online, Malaysia -- Business)
Dueling admen rewrite the game Feb 7, 2009
Over on CNBC, Sorrell, chief of WPP Group, based in London, shared his views. Next up: the BBC, for more from L. (International Herald Tribune)
