Food marketers' sales appetite spurs fewer-ingredients focus Oct 28, 2009
Five was born in the marketing department of parent company Dreyer's Grand Ice Cream. Early in 2008, Ching-Yee Hu, a self-proclaimed foodie and brand manager at the company, observed a consumer focus group meeting that convinced her it was time for H. (USA Today -- Money)
Social network updates a friend to charities Oct 27, 2009
Haagen-Dazs, a division of Oakland's Dreyer's Grand Ice Cream, is pledging to donate $1 for every "#HelpHoneyBees" tweet sent between Nov. 5 and Nov. 11, up to $500 per day, for research at UC Davis to help stop the collapse of honeybee colonies worldwide. The company hopes to use the Twitter campaign to raise awareness of the bee problem while simultaneously gathering information about how to use social networking for marketing. (San Francisco Chronicle)
Sw-e-e-e-e-t corn helps Fresno State market set record Aug 10, 2009
"Edy's festive assortment offers the perfect topping for your favorite Dreyer's Slow Churned Warms Up the Holidays With New Hot Cocoa Light Ice Cream Dreyer's is ringing in the holiday season with the debut of Slow Churned(R) Hot Cocoa light ice cream, a festive new twist on a traditional favorite. With sweet and fluffy marshmallows swirled into a creamy chocolate light ice cream, Hot Cocoa dishes up the same rich flavor of regular ice cream with half the fat and one-third fewer calories, making... (Fresno Bee)
Bee readers pick the best ice cream places Jul 31, 2009
"Dreyer's Slow Churned holiday flavors are perfect for everyone who loves the desserts of the season, but wants to save some calories while indulging," said John Harrison, Official Taster for Dreyer's Grand Ice Cream. "Dreyer's festive assortment offers the perfect topping Edy's Slow Churned Warms Up the Holidays With New Hot Cocoa Light Ice Cream Edy's is ringing in the holiday season with the debut of Slow Churned(R) Hot Cocoa light ice cream, a festive new twist on a traditional favorite.... (Fresno Bee)
Migden called wild ride 'state business' Jul 15, 2009
Investor Warren Hellman, a major UC contributor whose daughter chairs UC Berkeley's physics department, has formed "Californians for an Independent UC." Other members include high-tech venture capitalist Arthur Rock, Intel founder Gordon Moore, Gap founder Donald Fisher, Levi Strauss family heirs Robert and Walter Haas, former Secretary of State George Shultz, Dreyer's Grand Ice Cream former chair T. Gary Rogers and Shorenstein Co. chairman and CEO Doug Shorenstein. "How can anybody from... (San Francisco Chronicle -- Politics)
Dreyer's Grand Ice Cream Products Not Involved in Pistachio Salmonella Investigation Apr 2, 2009
April 1 /PRNewswire/ -- Dreyer's Grand Ice Cream, Inc. announced today that it is confident its ice cream products that include pistachio ingredients are completely safe to eat ... Dreyer's Grand Ice Cream, Inc. manufactures, markets and distributes a full spectrum of ice cream and frozen snacks ... Dreyer's Grand Ice Cream is part of Nestle USA, which is owned by Nestle S.A. of Vevey, Switzerland the world's largest nutrition, health and wellness company. (PR Newswire)
Under economic stress, marketers put their trust in novelty Mar 26, 2009
agen-Dazs at Dreyer's Grand Ice Cream in Oakland, California, a division of Nestl. that sells the brand in the United States under license from the H. (International Herald Tribune -- Business)
Advertising: A strategy when times are tough: 'it's new!' Mar 25, 2009
agen-Dazs at Dreyer's Grand Ice Cream in Oakland, Calif. a division of Nestl. (International Herald Tribune)
