Target and MTV Networks Introduce New Interactive Online Video Ad Unit, 'The Scrubber' Aug 25, 2009
"Whether it's messaging, design or delivery, Target is tops at innovating in marketing while maintaining a strong focus on the consumer," said Jason Witt, Senior Vice President and General Manager of Digital Fusion, MTV Networks ... "The Scrubber" is one of many campaigns co-authored by MTVN's Digital Fusion team, an online advertising and marketing unit that works across all MTV Networks' properties to mine insights, develop innovative media and advertising products and create custom marketing... (Yahoo! Wire -- Entertainment News)
Online Media Daily: MTV Hitting Bulls-Eye With Contextual Video Tool For Target Aug 25, 2009
"With Target, we've developed an entirely new way to deliver retail messages through short-form online video," said Jason Witt, senior vice president and general manager of Digital Fusion, MTV Networks ... Created by MTVN's Digital Fusion team -- an online advertising and marketing unit that works across all MTV Networks' properties -- "The Scrubber" was partly the result of a recent study in which MTV Networks identified ad packages and formats that rank high in audience likability and marketer... (Multichannel News)
Kratos Defense & Security Solutions Announces Fourth Quarter and Fiscal 2008 Results Mar 10, 2009
Eric DeMarco, President and Chief Executive Officer, said ``In the fourth quarter, Kratos continued to execute on its strategic plan with the acquisition of Digital Fusion (DFI), which significantly enhanced Kratos' C4ISR and technical engineering capabilities, provided unmanned vehicle technology and products, as well as significant modeling, simulation and sensor capabilities. DeMarco continued, ``We believe that from an operational, financial, and execution standpoint, 2008 was very... (Primezone Releases)
AT&T and MTV Networks Join Forces to 'Unlock the Vault' and Unleash Classic MTV Content Exclusively to Users Mar 7, 2009
NEW YORK, March 6 /PRNewswire/ -- AT&T and MTV are launching a new interactive campaign - , built by MTV Networks' Digital Fusion team that brings together the power of the MTV Networks and the AT&T brand to connect with consumers like never before ... "We worked with MTVN's Digital Fusion team to create a new experience for consumers, one in which the game is the advertisement. Consumers benefit from the advertisement perhaps more than we do. It's a two way street in terms of digital... (Yahoo! Wire -- Entertainment News)
